Embracing Comfort:
The Thoughtful Branding of
YNM Weighted Blankets
The YNM branding project shocases a thoughtful and intentional approach to design, effectively communicating the brand's focus on comfort, wellness, and balance. The logo's minimalistic yet expressive design incorporates soft curves and subtle detailing, representing the soothing and embracing qualities of YNM Weighted Blankets. This approachable aesthetic is paired with the tagline "Snug as a hug" which highlights the product's emotional benefits, creating a connection with customers seeking comfort and relaxation.
The color palette of YNM is a striking gradient that transitions seamlessly from a deep, calming purple to a warm, energizing orange. This choice symbolizes the journey from night to day, reinforcing the idea of restful sleep and rejuvenation. It reflects the holistic benefits of YNM Weighted Blankets, which aim to provide not only a comfort during sleep but also a sense of well-being throughout the day. This cohesive visual identity underscores YNM's commitment to quality and durability while establishing an emotional connection through its design elements
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