Bringing Pride Home:
A Vintage Celebration
of Hollywood's Centennial
The 2025 My Hollywood Pride campaign visual is thoughtfully crafted to evoke the charm of vintage postcards, capturing a nostalgic essence that connects Hollywood's past with its vibrant present. The retro-inspired typography and postcard-style layout create a sense of familiarity and warmth, reminiscent of classic travel souvenirs that once celbrated iconiic destinations. This artistic choice bridges the history of Hollywood with its centennial celebration, infusing the event with a touch of timeless appeal. By using this style, the design invites both locals and visitors to feel at home and be part of a community that has grown in diversity and inclusivity over the years.
This vintage postcard aesthetic not only enhances the visual appeal, but also aligns with the theme, "Keep It 💯," honoring Hollywood's 100 years as a city while celebrating a perfect score on the Human Rights Campaign's Municipal Equality Index. The postcard-inspired look becomes a symbol of pride and progress, showing Hollywood as both a destination and a place of belonging for all. The visual draws on the idea of welcoming people home to a city that champions love, acceptance, and community, reinforcing Hollywood's legacy as an inclusive and progressive place where pride begins each year.
