The 2023 Winter Party
Festival Campaign
Winter Party Festival is an annual fundraiser held in Miami Beach, typically in late February or early March. The 2023 campaign theme celebrated the spirit of unity, bringing the community together through art and design.
At the heart of the campaign were custom illustrations of hands, each filled with unique patterns that tied individual event visuals back to the master design. We crafted a custom color palette based on the Winter Party brand colors, adding complementary shades to distinguish between day and night events.
With patterns and colors finalized, we applied them across visuals for five different events. Each flyer in this post highlights distinct pattern and color choices — see if you can spot them all!
Our campaign extended across all consumer touchpoints, from print materials and social media graphics to promotional items like fans, drawstring bags, and t-shirts. We even created a custom Instagram filter — search for #WPF30 in Stories to check it out!
This year's Winter Party campaign also achieved impressive engagement, with predicted lifetime views exceeding 5 million across social media. We're thrilled to celebrate this success and honored to partner with The Task Force on such an inspiring project!
