Through Inclusion:
SGM Alliance's Brand Identity
SGM Alliance is a nonprofit organization dedicated to advocating for the inclusive and meaningful participation of sexual and gender minorities in transforming healthcare. With a mission focused on improving healthcare for all through education and advocacy, they approached us to create a brand identity that embodies their core values.
We aimed to design a logo that would reflect these four foundational pillars, creating a powerful symbol of SGM Alliance's commitment to fostering inclusivity. equity, and positive change in healthcare.
The branding for SGM Alliance captures the essence of inclusivity, resilience, and advocacy in healthcare transformation. The organization's brand identity was honored with the GDUSA 2023 American Graphic Design Award for Brand Identity, a testament to its thoughtful and powerful visual respresentation.
